A logo is the single most important thing in promoting your business. A creative and catchy logo gets half the job done, attracts attention, and starts conversations on its own. A logo is the very identity and soul of your business. A poorly designed logo gives off the aura of mediocrity and puts the potential clients off.  Don’t leave it to chance – let us help you in creating a logo that has impact and communicates your business message.

When designing a logo we begin by asking specific questions to gain an understanding of the business and any ideas you may already have about the logo design.  We create a minimum of three designs and give you two rounds of revision in our quoted price.  This give you the opportunity to be involved in the final design of your logo and ensures you will be satisfied with the end result.

What makes for a good logo?

There are several elements of a good logo:

  1. It should be unique, and not subject to confusion with any other logo
  2. It should be designed so it may be used in many different contexts while retaining its integrity
  3. It should remain effective whether reproduced small or large (scalable)
  4. It should be designed with the company’s print budget in mind as a work in “full-color” can be very expensive to reproduce on paper and promotional materials. We recommend two color logos for the budget minded company. In any case, it should make a strong visual impression even in black and white or with a limited palette.
  5. It should be able to maintain its integrity when printed on various fabrics or materials (where the shape of the product may distort the logo)
  6. It should display basic design principles (space, color, form, consistency, and clarity)

What guidelines should I keep in mind when having a logo designed?

  • Avoid being over-the-top in an attempt to be unique
  • Avoid gradients (smooth color transitions) as a distinguishing feature
  • Be aware of design or trademark infringements
  • Do not use the face of a (living) person
  • Avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is committed to being associated with any and all connotations such imagery may evoke.
  • Do not use photography or complex imagery as it reduces the instant recognition a logo demands
  • Do not use a specific choice clip-art as a distinguishing feature
  • Design using vector graphics (no “paint” programs), so the logo can be resized without loss of fidelity
  • Use two colors, it will save you down the road when you are printing marketing and promotional items

Contact us today at 866-930-5150 or 623-218-7006 or Request a Quote online.

Cowboy and Halo Logo Design

Posted by on Feb 9, 2016 in Home Slider, Logo Designs | 0 comments

Cowboy and Halo Logo Design

Haley Cook Enterprises wanted a logo that had personal meaning to the owners.  One owner wanted to honor his father who was famous for wearing a cowboy hat.   The other owner wanted to remember a loved on that recently passed by incorporating a halo in the design.  While the graphical elements couldn’t be more different, we developed a logo they loved.   Here are the designs we presented and after incorporating the owners feedback on changes and one request to make the cowboy hat to look like it was hanging on a hat rack, our final...

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Pizza Logo Design

Posted by on Feb 9, 2016 in Home Slider, Logo Designs | 0 comments

Pizza Logo Design

Nine Five Pie was a new pizza chain concept one of our customer considered opening.  The logo below is the finalized logo.  The images below were the initial design concepts we provided for the entrepreneurs to consider.   Concepts Presented for Consideration Final Logo...

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